Digital Marketing tools – only a few are known completely about these tools. Myself also one of in this category.
I am done research a lot in these tools. I read a lot of articles and magazines. Finally, I found out the main loop of these marketing tools.
What actually everyone does, for expanding their business?
If one has some money they approach advertisers to promote their business. If not they try to do some alternative methods (free tools).
What I am observed in this research is,
Every Business is having two stages in the Digital Marketing
1) Pre (business plan) stage
2) Active stage
What are the business marketing tools used to pre and active stage of the business?
Who is having a long vision in business, they start to create a brand image and slowly expand and convert their name itself as a brand in their business.
For that, they do a lot of pre paperwork and get a complete grip of.
They used some tricks to create brand awareness by using social media free platforms, before starting a business.
They introduce some promo like products to meet and clear the customer needs satisfactorily, in their specific business.
By using those products they allure customers and create a mindset “can’t live without that”.
Yup. Then, they introduce their own products which are related to that previous product.
Types of marketing tools used in ancient times are
#1. Public talk- even now also this is the main source of advertising
#2. Manually advertisers- by using drums they make huge sound and orally advertise
After introducing the paper, maximum no of advertisers is shifted to print media.
Now paper marketing becomes too costly for small business personalities.
For example, take Hindu newspaper advertising cost per front page (full page)
Yup. For full page add, they take Rs: 21, 62,160/-. Is this affordable for small business entities?
In this for a Quarter page: Rs. 5, 04, 000/-, for a half page: Rs. 10, 39, 500/-.
So most cases small business people search for alternatives to promote their business in a short span of time.
Free Online Marketing Tools for small business entities
As per recent strategies, 90% of internet lovers surfing in net minimum 10 minutes and maximum 7hours in a day.
78% of the population used android mobile phones knowingly and unknowingly. So the internet is the best option to promote their business quickly.
Free Tools used to promote your business is
Facebook – Roughly 1.45 billion global active users daily visit Facebook. So you can create a free business profile and share updates regarding your business, promote your products and direct message to your consumers.
It gives a paid advertising option to enhance your customers. i.e., Facebook Business.
Here the front page of the FB-Business looks like.
FB-Business gives permissions to their customers to
#1. Create a separate add account for every client or business
#2. Request access to Pages or ad accounts to every client (admin)
#3. Assign permissions to work together environment
#4. Business-level performance insights and clear reports
So your business reaches Millions of people with a clear-cut motive and you have a chance to connect with real people on any device.
It is a free social networking site. It is a good option for Small business personalities to share their updates, grow their network, and interact with consumers directly.
Twitter add slots shows like this
It works same like Facebook Business. It offers all features like Facebook.
It is a business-to-business social networking digital marketing site. All business professional used this site to increase their network. It is the best option to join business groups and network with other professionals like you or in your stream.
it is one of the best digital marketing features I never saw before. If we search for any business entities location on Google maps only a few are shown every time.
Nowadays everyone searches on Google for nearby shops for their best deals. If your business entity is not shown on Google you may forgo a chance to get a customer.
Google my Business is a free tool provided by Google. By using this every businessman increase their visibility on Google Search and Maps.
You may interact with your clients through reviews, Q&A and post updates.
Step by step procedure to enter Google my business is
- after entering Google my business home page click start now (it shows like below)
Step 1) What is the name of your business?
Step 2) where you are located? (information like country, city, pin code, state, and delivery option)
Step 3) Where you are located? (in Map/ Satellite view)
Step 4) Service Area? (Mail/Courier, Distance and specific area info asked )
Step 5) what kind of business do you run? (Business category selection)
Step 6) Make connections (optional) (contact info)
Step 7) Finish and verify this business (verify then click finish)
If you complete all the above seven steps your work is done. You are in Google my business. So one can easily track your business.
DIgital marketing tool – Bing gives an opportunity to increase your online customer’s list through 3 easy steps in bing places.
#1. Claim your list- if you have an existing list claims it or create a new one. If your business has located in all over the world, you can add them in one by using bulk upload tools in Bing.
#2. Complete listing profile- You can add complete information about your business like services list, availability timings, photos regarding your services, helps you tell the best story about your business.
#3. Verify your business list- by providing the business address, phone or email you can verify your listings by receiving a PIN.